Provide Value in a Fun Way
Posted to the YourRochester.com* site, that provides information about the community, this infographic had more views than any other infographic I’ve created. Why was it so popular you might ask? It provides useful information in a fun way. *(YourRochester.com is no longer active)
Even if readers aren’t looking for information on where to get donuts, they read it to see if they agree with your choices. And, when it’s a topic people are passionate about – or at least have a strong opinion about – they’re bound to comment. There were comments on this post about a well-known bakery I’d neglected to include. Which was great – people interacted with the post.
This idea works for a variety of topics. The best place to get pizza; the best Bloody Mary in town; or the best tap beer selection.
But don’t confuse this with, i.e. “The best place to get a new home mortgage,” or “The best plumbing contractor in town.” Both could provide useful information but the donuts/pizza/bloody mary articles can be much lighter in tone. We can have fun with it. Plus, you and your website are then perceived as someone who provides useful information, without always trying to sell.
Without question, the biggest advantage of a post like this is the eyes it brings to your website. Eyes that are there for something other than real estate, or electrical work, or home construction or apartment rentals. Yes, you want people visiting your website for something other than that which you sell or service. You should look at your website, and in particular your blog, as the long-game. Your blog should portray you as the local expert. The local expert on everything.
When you’re ready to start driving more traffic to your site give me a call or shoot me an email.
CONTENT & COPYWRITING