INFOGRAPHIC – Local Info

Provide Value in a Fun Way

Posted to the YourRochester.com* site, that provides information about the community, this infographic had more views than any other infographic I’ve created. Why was it so popular you might ask? It provides useful information in a fun way. *(YourRochester.com is no longer active)

Even if readers aren’t looking for information on where to get donuts, they read it to see if they agree with your choices. And, when it’s a topic people are passionate about – or at least have a strong opinion about – they’re bound to comment. There were comments on this post about a well-known bakery I’d neglected to include. Which was great – people interacted with the post.

This idea works for a variety of topics. The best place to get pizza; the best Bloody Mary in town; or the best tap beer selection.

But don’t confuse this with, i.e. “The best place to get a new home mortgage,” or “The best plumbing contractor in town.” Both could provide useful information but the donuts/pizza/bloody mary articles can be much lighter in tone. We can have fun with it. Plus, you and your website are then perceived as someone who provides useful information, without always trying to sell.

Without question, the biggest advantage of a post like this is the eyes it brings to your website. Eyes that are there for something other than real estate, or electrical work, or home construction or apartment rentals. Yes, you want people visiting your website for something other than that which you sell or service. You should look at your website, and in particular your blog, as the long-game. Your blog should portray you as the local expert. The local expert on everything.

When you’re ready to start driving more traffic to your site give me a call or shoot me an email.

DAVE MEIR

CONTENT & COPYWRITING

MOBILE: 507.951.1761

INFOGRAPHIC – Market Statistics

by Dave Meir

Market Statistics Infographics

Infographics are to social media and digital marketing what postcards are to direct mail marketing; a colorful way to dispense information – and drive leads – in an easily digestible format.

And as you well know, infographics are everywhere. Any market or business, wherein an understanding, by your potential clients, of statistical data, is beneficial to their understanding of your product or service, can benefit from the use of infographics. Whew! that’s a mouthful. In other words, most people learn and understand better by looking at pictures.

Real estate related businesses are statistically oriented. People want to know the average home price in a neighborhood, the average lot price versus lot size in a new development, the market rental rate in this complex versus that. And as a professional in this industry, you have that information easily at hand.

You can Google infographics and find dozens of sites that let you use their “general” infographics for free. But national home sales averages don’t mean much to the buyer in your city or neighborhood. Nor do national or statewide housing starts or average rental rates. They look pretty on your website and in your social media feed but they don’t benefit your potential clients.

In addition, there’s nothing on the free-to-use infographic that says it came from you. There’s no branding benefit with your name and contact information.

So . . . I’ll create infographics for you. Using your local statistical data, your image, your contact info, and your team/business color scheme, your infographics will not only be beneficial to your potential clients but to building your brand and bottom line as well.

When you’re ready to look as smart as you really are, give me a call or shoot me an email and we’ll get started on your personalized infographics.

DAVE MEIR

CONTENT & COPYWRITING

MOBILE: 507.951.1761

INFOGRAPHIC – Home Stats

by Dave Meir

“Average Home” Pins

Pinterest can be a huge source of website traffic and potential business – from both buyers and sellers.

These “What Does the Average Home Look Like” pins give viewers – both locals and out of town buyers an idea of what homes are like in a particular neighborhood. They also work to help build your website SEO using the long-tail specific neighborhood search terms.

You send me an image of an average home in the neighborhood along with the neighborhood stats and I create these “Pinable” files for your Pinterest page.

Colors can be matched to your brokerage or team color scheme and we can even add your photo and other contact information.